With so much online marketing happening through email, social media, banner adverts, and of course those non-skippable ads on YouTube and Spotify, you might think that the humble brochure has had its day. However, this is exactly the right time to consider using brochures to help promote your business, as nobody will expect it! This makes you stand out that little bit more and helps readers identify with your brand offline, which is rare these days.
To make sure you don’t mess up this chance to use brochures as an advertising tool, here are some quick tips to help you on your way.
Keep the English Plain and Clear
There’s no point using fancy words and regional slang, as you might be excluding many people who won’t understand what you’re saying! Keep the wording simple and leave no room for misinterpretation. It would also be a good idea for friends and family members to check the brochure before it goes to print, as they will help act as a test audience.
Use High-Res Images
Pixelated and grainy pictures? No thanks! If you want your readers to take your business seriously, then include only high-resolution images that you’ve either taken yourself or purchased officially from a stock photo website. Of course, you’ll have to be sure that you’re using a brochure printing service like print24, because it will be able to ensure that the print quality is perfect.
Keep Text Short and Use Negative Space
If you look at typical brochure templates, the one thing that always connects them – regardless of the topic – is the use of negative space. This means that the text boxes and images essentially have some room surrounding them, which results in better composition and makes it easier for the reader’s eyes. Don’t overload the brochure with information – short and sweet will suffice. The reader just wants to know what you’re promoting in a short time frame, as most people read brochures quickly on their commute or at a shop.
Make the Brochure Purposeful
Anyone on a marketing team will state that every advert should try to have a CTA (Call To Action). This means that the reader should be inspired to act after reading the brochure, such as visiting the website to check out the products or services, going to a store directly (if you’re not only an online shop), or even using a coupon code on the brochure to get 15% off a sale, for example. Your brochure should actively try to do something, other than just informing people about your business. It could even act as a ‘Free Drink’ coupon at a bar you’ve recently opened, which means you get potential returning customers and you know that the brochure actually worked.
Of course, if you have a brochure and forget to place your website, address, or phone number, then you might as well have not even printed them out! Check and double check that the contact details are present and correct, otherwise you’re going to confuse a whole lot of potentially interested people after they see the brochure.
Find Good Spots to Distribute
Finally, unless you’ve got magical brochures, then they won’t find themselves into the hands of people without a bit of effort! Either hire a team to distribute the brochures in a busy area of the city, or ask shops, restaurants, cafes, and bars if you can leave a bunch for customers to take. Both ways are to be recommended, as then you know that you’ve covered as much ground as possible with your brochures. Now, you just have to play the waiting game!