Video marketing is an excellent way to engage your audience and bring your marketing to life. However, in order to maximize its potential, you’ve got to plan your content well, and the following tips can help.
With a few tweaks here and there, you can take your video marketing to the next level and bring in more customers.
Quality Counts
It’s never been easier to create video and get it in front of an audience. However, just because you can put a spur-of-the-moment video on YouTube doesn’t mean you always should.
If you’re going to post a video, then you need to make sure it has a purpose, and that it’s good quality. Poor-quality video doesn’t go well anywhere, so if you’re going to go to the trouble of making a video in the first place, make sure the quality is there.
Grab People’s Attention
The competition on social media is huge. There’s so much competing for people’s attention when they scroll down Facebook, or search on YouTube, and you’ve got find a way of standing out from the crowd.
This means you’ve got to put a lot of focus on how you’re going to grab people’s attention and keep it there. Social media companies love engagement, so if your videos are catching people’s eye then they’re going to be pushed in front of a bigger and bigger audience.
Engagement starts with getting someone’s attention though, so think about how you are going to do it.
Make Use of Live Streaming
Live streaming is a great way to give your followers an up-close-and-personal view of your brand. This format gets great engagement and is a wonderful way to truly connect with people, so it’s worth the effort.
It’s important to remember that lots of people watch videos with the sound off though, so look at live captioning software to make your streams accessible for everyone.
Match Your Message to the Medium
Different platforms have very different audiences, so it’s important you make the necessary adjustments to your videos.
For example, Instagram is a very visual platform where you have all kinds of filter options compared to a platform such as Twitter. Every platform gives you its own unique tools to make the most of your video marketing, so take advantage of them.
Think About Your Content Mix
People respond to content differently. Some people love reading an in-depth blog, other people want to watch a video, and others love infographics.
Your website gives you the opportunity to blend these mediums perfectly so that it caters for everyone. If you’re not utilizing video, then you could be missing out on a huge chunk of your audience who are looking for that form of content.
Of course, your videos are going to be a part of a larger piece of content, so you need to make sure you’re investing as much effort in the text aspect of your content as well. It’s all about getting the right blend, and video plays a big part in this.
