SAN FRANCISCO, Nov 18 (Reuters) — Google, the tech giant under Alphabet (GOOGL.O), unveiled its latest artificial intelligence model, Gemini 3, on Tuesday. This new version promises to immediately enhance several revenue-generating products, most notably its search engine, marking a significant step forward in the AI race.
Gemini 3, launched just 11 months after its predecessor, is designed to solidify Google’s leadership in AI development. During a press briefing, Google executives emphasized Gemini 3’s strong performance on industry leaderboards that track AI model success.
According to Google CEO Sundar Pichai, the new model is touted as “our most intelligent model yet,” as highlighted in a company blog post.
However, the spotlight on AI is no longer just about benchmark scores but rather its practical applications that drive revenue. As the market watches for signs of an AI bubble, Alphabet’s stock has seen growth this year, largely fueled by the financial success of AI-driven products in its cloud computing division.
Despite advances from major players like Google, OpenAI, and Anthropic, the AI industry faces challenges in setting apart new releases. Only notable failures, such as Meta’s earlier struggles this year, have garnered widespread attention.
Gemini 3: A Revenue-Generating AI Model from Day One
Unlike previous versions, Gemini 3 was designed to be embedded directly into key consumer and enterprise products, making it immediately available for profit-generating uses. Google executives stressed that this launch was a game-changer for the speed and accessibility of new AI models.
Koray Kavukcuoglu, Google’s Chief AI Architect, explained during the briefing, “Gemini has set a new pace, not only in releasing the models but also in delivering them to users faster than ever before.”
For the first time, Google’s search engine integrates the latest Gemini model from the moment of launch, bypassing the traditional waiting period of weeks or even months for integration.
Gemini 3 Enhances Premium AI Subscription Services
Users who subscribe to Google’s premium AI service will gain access to Gemini 3’s full capabilities, including a feature called “AI Mode.” This new search functionality eliminates traditional web results, offering instead AI-generated responses to complex queries.
New Features and AI Improvements
Gemini 3 brings notable upgrades in areas such as coding, reasoning, and task completion. One of the most exciting new features is the introduction of “Gemini Agent,” an advanced tool capable of executing multi-step tasks like organizing emails or planning travel itineraries. This marks a significant step towards the realization of Google’s internal vision for a “universal assistant,” which has been code-named AlphaAssist by the team, according to previous reports from Reuters.
Furthermore, Google has revamped the Gemini app to offer responses that resemble a full-fledged website experience. This development poses a direct challenge to content publishers who depend on web traffic for revenue generation.
Josh Woodward, Vice President of the Gemini app, demonstrated to reporters how the model could handle a request such as, “Create a Van Gogh gallery with life context for each piece.” In response, Gemini instantly generated an interactive, visually engaging interface, providing on-demand answers with visual and contextual details.
Conclusion
With Gemini 3, Google has once again demonstrated its commitment to driving forward AI technology in ways that directly benefit both consumers and businesses. By embedding this powerful model into its search engine and premium offerings from the start, Google has set a new benchmark for the seamless integration of artificial intelligence into everyday user experiences.
