Attention-Based Marketing

Todd Tweedy thinks attention-based permission marketing can be an important alternative to traditional interruption marketing:

It’s no secret marketing has become a repetitive problem for most organizations. Unfortunately, we can’t just cut out the cancer of marketing clutter generated by organizations that simply spend enormous amounts of money to interrupt us. Many talking heads in the marketing arena say that model is broken. I disagree. In fact, that system is not broken at all. The economy around this framework of interruption marketing is cancer-free, healthy and growing.

We’re missing something. We lack a real alternative. We lack a new economy for change.

That’s why AttentionTrust.org is likely to be so important. The guiding principles of AttentionTrust, a non-profit organization, points to an entirely new economy of marketing based on your attention...

This new economy based on the guaranteed rights of individuals to own, move and exchange attention data is interesting and is likely to have advertisers asking: Can I Have Your Attention, Please?