The first social media platform (Six Degrees) was created in 1997, meaning people in their mid-20s were born directly into the age of social media. Naturally, we’ve come a long way since simply uploading a profile and making friends with other users, with many businesses leveraging countless platforms to reach their audience. With so much social media around, there’s no surprise that people are passionate about it, and want to make a career out of it. Fortunately, with the right skill set, anyone can enter into the ever-changing world of social media.
Social media experts often have full autonomy over their craft, but this can make for a disjointed career pitted against the many changes in the social media and tech landscape. Therefore, you need to be 100% positive that you don’t want to have a stable career.
There are no rules in social media that say full-time education is mandatory, but you need to find a way to educate yourself. Luckily, there are plenty of small courses online that can be completed in your own time, and you’ll have skill proof to use in your future job applications.
The competition in the social media marketing space is extremely high, especially if you’re applying for positions in well-established businesses. If this is the case, then you may consider completing a social media marketing masters, which will show that you can work to a higher level than many of your peers.
According to Data Reportal, there are around seven social media sites that have more than 1 billion active users – and there are 15 more social media platforms out there with more than 400 million users. These insights are important, as it tells you that there’s plenty of scope within the social media marketing industry. With this in mind, you need to start learning the lingo and mastering at least five of the top social media platforms.
Demonstrate Your Passion
To do well in the world of social media, you have to have a passion for people, new technology, and a true belief in the communication platforms you’re using. You need to be a walking advertisement for the value of social media, whether you’re interacting with a global conglomerate or a small business.
Create Your Brand
If you’re passionate about social media, the chances are you already have a relatively large following across several platforms. This is fantastic news, as potential social media employers will need to see evidence of your work. However, after deciding to follow a social media career, you have to create a personal brand. This will mean ditching the party photos from the weekend and posting content that has value to your followers and will help gain more.
Social media has become an extremely viable career option, as companies understand the value of being active in this space. When you decide to embark on this career path, you have to educate yourself, have social media awareness, have full belief in the platforms, and a professional personal brand.