TikTok offers various monetization tools for live streaming. One such tool is battles, where streamers compete for money. Below we will see how TikTok Battles work and what they are.
How do TikTok Battles work?
In a live stream on TikTok, viewers can send gifts to creators. To buy prizes, viewers buy TikTok coins, which are then used to buy prizes varying from $0.05 to $1000. Gifts are represented by animated graphics that appear on the screen as they are delivered. Creators can see who sent gifts so they can easily thank their viewers for supporting them. For a TikTok battle, two streamers start a battle and face each other for a 5-minute stream. The idea is to win the most prizes from the audience. Whoever collects the most prizes in 5 minutes is the winner and gets bragging rights.
After the battle, both streamers can collect prize value, which turns into “diamonds” and can then be paid into a bank account. However, it’s important to note that TikTok receives about 70% of all gifts, meaning creators only receive $3 for every $10 in donations.
How to Encourage Gift Giving
To win the TikTok battle, many creators choose to beg, clap or ask viewers to donate. However, the most successful TikTok fighters reward their viewers for their gifts by tapping, dancing or singing. TikTok stars who use their skills to reward their followers often develop loyal fan bases who are willing to donate without promotion.
Controversy
Some people call TikTok Battles a scam, mainly because creators ask for prizes instead of performing. Additionally, the lack of transparency regarding the exact commission percentage is a major controversy, with TikTok creators also refusing to disclose this information. Finally, TikTok Battles sometimes bring a lot of toxicity to the application as fans of creators turn to harassment or even threats. This is a bigger problem because of the age of TikTok users.
What Is The Appeal Of TikTok Matches?
Despite the controversy, Battles is still the most popular on TikTok. These live channels fulfill the audience’s desire for better reach, community and authenticity. This is due to the popularity of Twitch, but with micro-influencers. Since manufacturers cannot be subsidized, the match is a great opportunity for spectators.
Other Monetization Options Include TikTok
While math is a great way to make money, there are other options for creative employers. Creators can donate to the TikTok Creator Fund to get a share of the advertising revenue. In addition, the TikTok Creator Fund has a creative program where creators are paid based on the views and engagement of their videos. There are also opportunities to use affiliate links and brand partnerships to monetize TikTok. TikTok’s monetization opportunities continue to grow, especially as viewership grows.
TikTok wars offer opportunity and controversy for creators, but they can be lucrative. Winning isn’t really important in the TikTok Battles format, but getting fans to give expensive prizes directly benefits the creators. While this feature helps address the accessibility needs of viewers, they have issues with cyberbullying. As a content creator, you want to encourage your viewers to be courteous and not hassle their competitors during and after the commute.
Summary
Finally, the battle with TikTok offers all the opportunities and challenges of the money-making platform. In addition to meeting the needs of their audience, they also face the TikTok challenge of creating a healthy streaming culture. Developers can benefit from multiple, balanced revenue streams, all within TikTok’s monetization capabilities.
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