Trade shows are a valuable tool in the business world. They present plenty of opportunities for networking and allow you to build useful connections that can come in handy down the line. Furthermore, they can be used to launch a new product or service and get direct feedback about what people like or don’t like about your products.
That being said, it can be tough to stand out from the crowd at trade shows. There are so many other companies looking to attract notice that you will need a good display and a few tactical promotions to help get people’s attention.
One thing that many companies find beneficial to do at trade shows is to host giveaways. Not only are giveaways fun contests that people respond well to, but they can also help to increase your brand’s visibility and recognition.
If you have an upcoming trade show that you are preparing for and you would like to host a giveaway, here are a few suggestions for practical giveaway ideas that are worth considering.
Branded Apparel
Giveaways play right into the concept of certain traditional marketing methods. Instead of placing all of your eggs into one basket by exclusively employing digital marketing strategies, traditional marketing allows for the opportunity to build in-person connections with your audience. Through a well-planned giveaway, you can accomplish just this.
Branded apparel makes for an excellent giveaway prize for a number of reasons. Firstly, you can have your brand printed on a variety of quality apparel items for a reasonable cost. Such items are easy to transport to your trade shows and won’t get broken on the way.
The biggest benefit of using branded apparel, though, is the fact that your giveaway winners will become walking advertisements for your brand every time they don your apparel. Hats, t-shirts, and sweaters can all be used to feature your brand so that you can enjoy increased visibility and brand awareness.
You can check out a variety of branded apparel options for your next trade show at anthembranding.com.
Cups and Mugs
When you are looking for the perfect trade show giveaway item, you want to choose something practical that you know will appeal to a variety of people. Moreover, you want the item to be of good quality so that your winners will be inclined to use it on a regular basis.
In considering such points as these, you can’t do much better than quality apparel items. However, if you want to have some additional giveaway items for variety, a great second option would be branded cups and mugs.
Most people reach for a mug of coffee or tea every morning, and virtually everyone would find a quality thermos or water bottle useful. By placing your brand on such items, you will be giving your customers a daily reminder about your brand and what you do.
Using the right giveaway items at your next trade show can provide you with a valuable opportunity to grow your brand and implement some useful traditional marketing methods.
