If you are a home business owner – congratulations! Perhaps you have a long-established company or are venturing out on your own during lockdown – whatever the circumstances running a business can be tough. When the buck stops with you the pressure and stress can sometimes feel overwhelming, as can the worry of failure. If you’re looking to make your business a success, follow these tips below for some help making it feel a little easier.
1. Source Reliable Help
If your business relies on other companies to be successful, make sure you’re working with the right ones. If you sell large physical products such as furniture or artwork and need a shipping courier, find a same day service for bulky cargo that you can trust. Customer service is key and if you’re using an unreliable delivery company it can really affect customer satisfaction causing unnecessary stress for you – and extra work chasing those deliveries up!
2. Organize Your Work Area
If you run your business from home it is easy to slump on the sofa, laptop in hand in front of the television. Instead, focus on your work environment and make it the best setup for you. A desk is vital, even if you live in a small home, create an area that is for work and work only. Ensure you have a ergonomic chair to enable you to feel comfortable so you can be motivated to work properly. Have the correct lighting to avoid eye strain which will help prevent headaches. The key is to make your surroundings work for you. Add some small plants for additional oxygen and to give your mood a boost. Pop some photos of loved ones on your desk or a picture of something you’re working towards for extra motivation.
3. Understand The Power Of Social Media And Websites
If you don’t have a physical brick-and-mortar building, a fantastic website is imperative for getting yourself noticed. Social media is another great tool to boost your customer base and spread awareness about who you are and what you do. If the words PPC, insights, and domains mean nothing to you then it would be best to get some help from professionals. You can hire freelance web designers and social media experts to help you get off to a great start and they don’t even have to be local to you.
4. Create A Brochure
You don’t have to spend tons on printing to create a great brochure, just make a PDF document that can be emailed to potential clients or consumers. Your website should advertise what you do and a brochure should be an extension of that. You can distribute it far and wide to show examples of your work. They are a great marketing tool that can help drum up interest in your company. It takes the stress out of inquiries as each one doesn’t have to be replied to personally. Cut the agony out of responding to tons of individual questions, just ping them out a brochure instead.
Do you run your own at-home business? Share any tips on how to make it easier in the comments!