When deciding what to use in your marketing campaigns for upcoming events and giveaways, it’s essential to try and find something that will make you and your company stand out. Catching a person’s eye is one thing. Having them remember your brand weeks, months, or years later is another.
One of the great resources that is a tried and tested method is the custom keychain. Adding these to your set of marketing tools will work wonders for you and your brand. Let’s talk about why.
What Are Custom Keychains?
A keychain is typically a metal ring used to attach keys onto, and it can be just a ring and keys or have other trinkets attached. The idea is that it keeps them all together, so you know where they are at all times.
Over time, the keychain has evolved from simply a helpful tool to somewhat of a fashion item. Essentially doing two jobs at once—keeping your keys together and looking good while doing so. It usually involves adding a small trinket to the ring itself.
Custom keychains are all about personalizing that little trinket to reflect your brand.
Why Are They a Good Marketing Resource?
When thinking about marketing tools, it’s helpful to think about people’s daily lives. In doing so, we can find ways to add little aspects of our brand into them in subtle but effective ways.
Their practical use is what makes keychains such a great marketing tool. We all have keys, and it’s fair to say we all have keychains. Taking advantage of something everyone has and uses daily can be hugely beneficial.
If you use a custom keychain for marketing purposes, that means every time someone uses their keys, they’ll see your logo. See where we’re coming from now?
After all, they’re becoming quite the fashion piece now!
Combine Promotion With Usefulness
There’s one final way to use keychains for super-effective marketing. It’s all about usefulness and convenience. A large part of sales is about improving people’s lives. That might be with the software you offer or the product you create. But why stop there?
Why not promote your brand (that sells things that will improve people’s lives) with something that will improve their lives?
Keychains don’t have to be limited to a simple metal ring with a sparkly logo. Try looking outside of the box. The custom keychains we’re talking about include bottle openers, USB sticks, flashlights, and locators. The list goes on!
The point is to be imaginative with your keychain—trust us, you won’t regret it.
Use Custom Keychains For Your Marketing!
As you can see, the humble keychain can be one of your greatest assets! Utilizing an object that almost every person has—especially as this is something they are almost guaranteed to use daily—can have incredible benefits in getting your name out there.
Make it fashionable and useful, and you can’t go wrong. Look into how your business can use custom keychains now!