These days it’s easier than ever to start a business even in an industry as saturated as beauty and skin care. With the right social media presence and marketing, you can really carve out a niche for yourself and make quite a bit of money.
Of course, breaking through the noise is not going to be easy and will require some dedication and discipline. But once you have things sorted out, then you will surely see some success. One of the best ways to stand out is to make sure that you are doing things sustainably. It isn’t just a buzzword these days. People want to support Mom and Pop businesses and especially those that are looking to reduce their impact on the environment.
In this article, I will go over how you should approach your very own sustainable beauty line.
Source your ingredients
Being green and sustainable is going to depend highly on where you get your ingredients for your products. You need to make sure that you understand what the ingredient will bring to the table. Then, you have to make sure that the product is grown or produced in a sustainable manner.
For instance, soy in beauty products is very good as it stimulates collagen production and blocks enzymes that cause wrinkles. It isn’t enough to simply look for a source for soy. You have to dig in and research further to find a farm that employs sustainable soy production.
Try to go right to the source and talk to the farmer or producer of the ingredients. If you are using essential oils, research the producer and make sure that they are certified organic and don’t test on animals, for example. Don’t buy from a middleman as they may tell you what you want to hear. Go to the producers themselves.
Building a relationship with the producers of your ingredients also goes a long way towards your business being successful. You are more likely to get the best treatment when you are a trusted partner and not just a name on an invoice.
Write a business plan
A business plan is important no matter how big or small your operation is. It is a blueprint for you to follow for the ultimate success. And if you do end up needing to get funding then you will have to have a detailed business plan to show the bank or investors.
The business plan is something that you should refer to throughout the life of your business so you know if you are on track or not.
Have your marketing down
You will need to be very disciplined when it comes to your social media marketing as it’s essential to getting your brand out there. You won’t be able to compete if you use traditional marketing like radio or TV ads so use the internet to your advantage. Start a YouTube channel, a podcast and be very active on social media to create a fanbase that will be loyal and buy their products from you.