Promotional Products

If you own a small business, it’s necessary for you to create brand interest to ensure your ongoing success. If you aren’t able to get your name “out there,” then the competition may wind up running you into obscurity. The fact is, more than 50% of all small businesses are going to fail within the first four years of opening their doors, which means you have to take a stand and take action to ensure your business doesn’t become part of this statistic.

There is good news, though. When it comes to marketing your business, there are more than a few options for you to choose from. This doesn’t just mean digital marketing, though this is a smart way to spend your marketing dollars.

By using promotional products at conferences and trade shows and as gifts, you can effectively keep your brand on a potential or current customer’s mind. While this may seem a bit old-school, it is a strategy that works. If you want to begin to take advantage of all the benefits that promotional materials offer, but you aren’t sure where or how to get started, keep reading. Here you can learn about some of the best promotional materials to use.

Backpacks, Bags, and Totes

Bags, backpacks, and totes are popular options. This can be virtually any type of bag – recyclable grocery bags, backpacks, tote bags, etc. One of the best things related to handing out a branded tote or bag is that the person who receives it will become a walking brand ambassador for your business. Also, this is a useful item – when someone receives a bag, there’s a good chance they will use it.

When you are creating your promotional bags, one of the most important things to keep in mind is quality. Be sure you choose bags that are both durable and that look nice. If you give out something that is made cheaply, chances are it’s going to either be regifted, at the bottom of a closet or thrown out.


When it comes to branded promotional items, there is no question that apparel is still at the top of the list. There is an array of options your business can use. If you think about it, this makes sense. When you are ready to promote your business, there isn’t anything easier than pasting your brand name or logo onto something you can wear.

With t-shirts, you have an effective way to show off your business and there is room for a bit of creativity. Just make sure the company you hire for T Shirt printing creates quality items that will represent your brand well.

Health Products

Does your small business operate in the medical, fitness, or wellness markets? If so, using branded health products as a promotional giveaway is something that just makes sense. There are several options to consider.

For example, you can give out customized hand sanitizer or lip balm. These are also very affordable product giveaways. Other options to consider include sunscreen or branded first-aid kits. These items fit well in small gift bags and they may appealing items for people attending trade shows.

If your business is in the fitness industry, why not consider towels, yoga mats, or gym bags with your logo or another customization on them? These are items that will get a lot of use and they are great tools for advertising your business.

Tech Gadgets

Promotional packages

Tech Gadgets

If you want to give out powerful and effective promotional items, you won’t go wrong when you choose to brand tech gadgets. These will work for many industries.

When you are ready to brand tech gadgets, there are several options to choose from. Mousepads, flash drives, USB chargers, and phone covers can all be customized. When it comes to your clients, they are going to appreciate the different gifts you offer if they are tech-related – after all, these are things they will use. You are also creating a lasting impression when you give them out at the next trade show you attend.

In addition to promoting your business, branded tech gadgets also show that you are modern and understand the tools that are needed for doing business today.


While this may sound a bit outdated and overly simple, it’s still an effective way to market and promote your brand. Branding pens is a great way to advertise your business and this is something that people are always going to need.

One of the biggest benefits offered by promotional pens is that they are extremely affordable. You can have these made in bulk and then give them out any time you can. Make sure you put these branded pens all over the office, or at a hotel or restaurant you visit. If someone uses a pen that is branded with your name or logo, let them know they can keep it.

For tech companies, consider putting your logo or your name on a stylus pen. This is a promotional item you really can’t go wrong with.

Cups, Mugs, or Glasses

Another item that people will get quite a bit of use out of is a glass or mug. A coffee mug is also the perfect gift if your partners or clientele also work in an office. After all, who doesn’t need a quality coffee mug they can use at work.

A bar or restaurant are also considered great candidates for some types of branded cups. It’s even possible to be more creative with this.

Choosing the Right Promotional Products to Giveaway

As you can see, there are more than a few promotional items that you can use for your business. Try to mix and match when you can and see what your customers respond to. By doing this, you can give away the promotional items that your clients or potential clients want and items they will use time and time again. Don’t overlook the benefits offered by promotional giveaways as they can benefit your business in more ways than one.


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